The bar has now been raised. Not just for indie videos, but for all videos.
I must say, I was expecting the video to be dope, but I wasn’t expecting it to be this dope.
Last night I joined Project Mayhem and a whole slew of Chicago industry folks at Lumen for the world premiere screening of their “Lo Sweatas” video. The joint was directed by Phil Lee and gives the world a look into Chicago’s ‘Lo culture (yes, there is a big one here). Tony Baines produced the track and the video hosts a wide range of dope cameos.
And where can I get some of those chandeliers for my whip?