Video: Lucki Eck$ – Beautiful Trap Art

Andrew Barber 1

Directed by Elevator

Lucki’s profile is rising. Rapidly. New fans are showing up daily and industry types are peeking around every corner looking for him. With his debut, Alternative Trap, due out next Thursday (July 25), things are only going to get crazier for the young phenom.

Set to the tune of “Love It” (from Alternative Trap), Lucki and his O$G squad put together a promo clip for the tape that evokes the feeling of Belly — if it were set in Chicago in 2013. Click play to see what these boys cooked up. No seriously.

If you’re in Chicago, come hear Alternative Trap early at the New Era store next Wednesday night (July 24) from 7-9p. Details for the event are right here.