Big Boi hit Chicago on June 8th as part of Crown Royal Black’s The Crown Life series, which is hitting select cities across the country. Held at the Tesla dealership on Grand, the packed event featured Big Boi performing various joints while press and VIPs enjoyed copious amounts of Crown Royal Black. It was definitely a classy shindig. Read more about the event and check out more pics after the jump, courtesy of 360 Live.
Related: DJ Broadway Streetz Rocks The Crown Life In Chicago
On Wednesday, June 8th, 2011 Crown Royal Black and Brandon Byrd of 360 LIVE partnered to celebrate The Crown Life. This private affair was held in Chicago, IL at luxury automotives dealer, Tesla Motors and hosted by iconic hip-hop artist BIG BOI. The event was created to show case THE CROWN LIFE program and new Artist Signature Series packaging with legendary producer and artist Big Boi. Upon arrival, partygoers walked the black carpet; photos were snapped by the paparazzi and were greeted with signature Crown Royal Black cocktails and delectable appetizers. THE CROWN LIFE was celebrated in-style as guests had the opportunity to personalize the iconic Crown Royal bag, participate in a live photo shoot and was taught how to roll their own Crown Royal Black infused cigars by master cigar roller — Larry Olive. Press and VIPs were treated to their own limited edition Crown Royal Black glasses, sunglasses, votives, and bottles. Renowned Midwest beat masters DJ Adrienne Adrie-Marie and DJ Broadway Streetz got the party poppin’ early as tastemakers mixed, mingled and danced all evening. The climax of THE CROWN LIFE experience occurred when attendees received an intimate performance by BIG BOI, who literally took over the DJ booth and rocked the mic until the lights came on. THE CROWN LIFE was the place to be in Chicago.
Nice party!