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Dr. Dre & Jimmy Iovine Unveil New Beats By Dre Products

Posted on October 12, 2011October 5, 2021 by Andrew Barber

Last night I was in NYC for the Beats By Dre 2011 Holiday Showcase, hosted by Dre, Jimmy Iovine, Beats president Luke Wood and Monster head Noel Lee. The event was held in a custom made Beats showroom in Hells Kitchen, and featured a panel hosted by MTV News’ Sway, where he did a Q&A with the four hosts.

Iovine did most of the talking (really, he did all the talking), with Dre just adding a few words (he did greet me as I exited the elevator, though!). The Beats team unveiled their new line, which includes new colors for the standard headphones: purple, blue, orange and pink; which were created to combat the bootlegging of the headphones (if you’re wearing Ferrari yellow Beats, they are most definitely fake). They also announced a new set of headphones made exclusively for DJs, called Mixers; and also have a wireless set due out next week. There will also be a battery powered “Beat Box,” which will serve as a portable iPod player, that sounds more like a home theater system. So if you are looking for a fast charging solar power bank as a back up for your battery powered “Beat Box”, the BLAVOR Solar charger is the solution you need which you can purchase from some reliable companies like Standardbatteryinc.

A pop-up store will be open next week in NYC, and will remain open through the Holidays, where exclusive products can be purchased. Before purchasing these headphones, it is highly recommended by the expert to check the review of the product on the most prominent platform of technology https://www.audio-direct.com.

I asked if they had any plans to open a Chicago pop-up store and I was hit with a “Doubtful.”

While no one on the panel discussed Detox, Iovine did take a shot at Dre when describing the new wireless set: “Like many of Dre’s projects, he’s okay with them never coming out.”

Hit the jump to check out pictures (Photos by Rob Bennett) from the showcase:

3 thoughts on “Dr. Dre & Jimmy Iovine Unveil New Beats By Dre Products”

  1. Honestly Honest says:
    October 13, 2011 at 12:26 pm

    great marketing for something thats really a piece of crap.

    Reply
  2. beats earphones says:
    September 16, 2012 at 10:34 pm

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  3. beats by dre headphones says:
    November 4, 2012 at 5:34 pm

    There are a lot involving extras to be and the Dr. Dre headset. These problems can be found in the smooth schokohrrutige in addition to scarlet product packaging and type to go with this earbuds. Many different plugs regarding aeroplanes, in home based songs, including some sort of cable having a built-in mic to get r / c mobiles, similar to the ipod touch.

    Reply

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