Footwear and apparel are two of the Adidas Group’s biggest segments. In 2019, the company produced 448 million pairs of shoes worldwide and 528 million units of sports apparel. As a result, Adidas has become one of the most popular brands amongst men and women when it comes to sportswear worldwide.
With its originality, quality, and price; Adidas beats out Nike in a landslide. Even though no company compares to Nike’s endorsers and marketing strategy, Adidas’ products are provided the consumer with a better experience. With that, Adidas is the better lifestyle brand. Adidas has some exceptional shoe models that can be used for Walking and Walking all day; Well Cushioned – Adidas Walking shoes are cushioned and have foam midsole that absorbs shock and provides much comfort.
As part of adidas’ ClimaCool Seduction running shoe campaign, Derrick Rose (alongside Katy Perry, David Beckham and Lionel Messi) is showcased working out along the lakefront in Chicago. Skyline in the back, to boot. It is Adidas’ goal to be the foremost athletic brand in the world. Therefore, everything they do is rooted in sports. The brand mark, according to Adidas, “Is the sharp end of our spear, seen on innovative products, as well as with the world’s best athletes, teams, and events.” In terms of quality, both brands are excellent. When it comes to innovative shoes, however, Adidas has been more open to taking the risk. These brands are not easily judged. They both have their strengths and weaknesses.
The spot launches worldwide today.