A group of Chicagoans have created a new brand that aims to poke fun at some of the more fashionable pieces that you find in the streets today. The name of the company is Terriblism and their first target are black hats with white letters. This first piece, which is an actual black hat that reads “Black Hat White Letters,” has launched a viral campaign that you’ve likely seen on Tumblr, Twitter and Instagram. The pics, which are mostly iconic, feature some of your favorite people wearing the new brim. Yeah, this is sure to stir up some controversy.
The hats drop on 4/20 and you can read more about the company and see more pics of the hat below.
Terriblism presents the ‘Black Hat White Letters’ Snapback hat. The classic hat will be available Saturday 4/20 probably around 4:20 am or pm we don’t know yet. It can be purchased at www.terriblism.com or you can emailterriblism@gmail.com for orders. Until then enjoy the images of famous designers, actors, athletes, and icons supporting the brand on Instagram (@terriblism_), twitter (@terriblism) and tumblr (www.terriblism.com)