It’s the second week of March, so you know what that means: rap spring break is finally here. It only comes once a year, and many acts spend their entire year prepping for this one special week, where most of the music industry descends upon Austin, TX for a few days of music and fun. Now, one of the most important decisions of SXSW is what to wear while in Austin. Most of the country has been trapped in a frozen tundra for the past few months, so when they touch that warm, sunny weather, they’re caught a bit off guard. So how do you prep for your trip? Well, Pepsi Pulse has you covered with What To Rock At SXSW 2014. Relax and take notes.
South by Southwest is one of the coolest and most comprehensive U.S. festivals you can hit up this spring. Established in Austin, Texas back in 1987, SXSW transformed into a huge music, film, and tech extravaganza. The music portion alone features more than 2,200 official performers and more than 100 venues in downtown Austin. So there’s no question that the SXSW experience can get overwhelming at times. Artists, music professionals, emerging filmmakers and more all come in from around the world to participate in this nine-day long event. On top of all of that, you have to worry about what to wear!
Check out the full piece via PEPSI