Delivered by Ayinde Cartman. Directed by Emmanuel Camacho.
The brilliant minds over at Enstrumental are back with their latest line, short-film, campaign and mission statement: Giants Built The Pyramids. You know everything they do has layers of messaging and is much deeper than just clothes. It’s a way life for leaders of thought. And that’s exactly who Enstrumental is and represents.
I’ll let Drew from Enstrumental get right to it. More pictures below.
Installment One.
During the last 4,500 years, the pyramids have drawn every kind of admiration and interest, ranging in ancient times from religious worship to grave robbery, and, in the modern era, from New-Age claims for healing “pyramid power” to pseudoscientific searches by “fanatic archaeologists” seeking hidden chambers or signs of alien visitations to Earth. Egyptologists and historians have long debated the question of who built the pyramids, and how. As feats of engineering or testaments to the decades-long labor of tens of thousands, they have awed even the most sober observers. The question of who labored to build them, and why, has long been part of their fascination …
Our answer to this age-old question: “Giants Built The Pyramids.”
While this notion would be hard to prove with firm, factual evidence, the primary reasoning/concept behind this phraseology is to pay homage/respect to the works/creations of those who came before us, and to creatively praise the evident power, science, and knowledge that modern homo sapiens (even years later) have not even come close to “stepping into to.”
Enstrumental Clothing released the “Giants Built The Pyramids” concept/shirt in July 2014. Since this release, we have received a plethora of questions as to the meaning behind the expression. This video is 1st of 3 presentations that will offer an audio-visual explanation of the phrase (within the creative, conceptual, and constructive context).
It is with great pleasure and a humble disposition that we present the following.
