Congrats are in order to BJ The Chicago Kid, who was just tapped by E&J to be the face of their new Generations of Soul campaign. BJ stars as the new kid on the block, while Raphael Saadiq plays the O.G., with Lee Fields playing the elder statesmen, undisputed legend.
Their goal? To tell the story of Soul through the generations. And BJ is in good company. This is a dope little spot for BJ. Enjoy it up top.