Directed by Rick Nyce
STL native, J.R., has been on quite the run over the past year. And today he delivers again — this time with his riveting “Today” video, which takes us on a journey through the Lou. It’s purely slum beautiful as it’s the yin and yang of J.R.’s life. Assassination attempts, tattooed lovers, Lambos — this video has it all.
Watch it front to back below.