Congrats are in order to The Boy Illinois, who just took to social media to announce he has inked a deal with legendary Los Angeles-based label, Priority Records. Illi hasn’t revealed too much about this new partnership, but did hint that it’s a distribution-based relationship. Whatever the case, you can expect some big announcements in the very near future. This is definitely a great look for all parties involved.
Priority is probably best known for its glory days of the 80s and 90s when they released music from NWA, Master P and No Limit Records, Ice Cube and many more. It’s one of the most iconic rap labels of all time, and has sold millions and millions of records worldwide. Priority Records was relaunched in 2016 and is headed up by West Coast vet, Fuzzy Fantab. Chicago production wizard, The Legendary Traxster, announced a deal with the label for his Nothing But Dope imprint earlier this year.