Open mic nights are quite a rage. They’re fun, exciting, and a great way to have a good time with friends and family. Artists use a variety of ways to promote their events online and offline. With more and more people using the web to look for what they need, it has become even more important to use the internet to promote your open mic night.
People are now spending 10% more time on digital platforms than ever. You need to be on the web if you want people to take notice of what you have to offer. It can be an exciting way to improve your fanbase and build a loyal following.
Since most artists are not digital marketers, it can be hard for them to navigate the world of online marketing. Worry not, we’ve got you covered. Let’s take a look at how you can promote your open mic night online:
Create a Social Media Presence
The importance of social media cannot be overstated. Everyone is on social media and about 61% of people immediately reach for their phones as soon as they wake up. This is why it is important to promote your event through social media sites like Facebook, Instagram, and Twitter.
Start by creating a page dedicated to your talent. Let people know what you are capable of by posting previous videos so they know what to expect at your event. Next, create an event and send digital invites to your friends, followers, etc. This can be a great way to ensure they are aware of your event and don’t miss out on it.
In addition, work on building a digital following. Posting relevant content can make a huge difference. You can post clips, interviews, and more. Graphical content is more important as posts that contain videos get more likes and shares.
You can also work on designing flyers that introduce users to your show and provide valuable insights including date and venue. Users today are busy and they don’t always pay attention to what’s being told or shown. This is why it is important to include a CTA in every post.
Ask them to tune in or buy a ticket and make sure to provide all the information that is needed, i.e.: the cost of a ticket, how to get a ticket, etc. While this works, you will not get good results if you do not have a strong following on social media.
An effective way of harnessing the true power of social media marketing is by following three steps:
- Define your audience and target social media platforms where you are more likely to find your audience. Instagram, for example, can be a great fit to market open mic nights.
- Create hashtags that are unique to your open mic night to give it the feel of a brand. But, don’t forget to include some generic keywords as it can take a lot of time and effort to populate branded keywords and audiences are more likely to use generic keywords when looking for information online.
- Create an event page on Facebook and other social media handles. Also, make sure to be active and engaged. Be quick to respond to queries and make sure to post every day.
It might also be a good idea to work with an influencer. They can help you reach a wider audience. Find someone with a local reach so they can help you sell more tickets.
Create and Upload Digital Flyers
Create digital flyers to help more people know about your show. The flyer should contain all the information from the date to the venue to ticketing details. Next, populate it by submitting it online on forums, social media, etc. You can even get flyers printed and promotional items like Nevada Bottled Water to spread offline.
Find event flyer templates that go well with the theme of your show. They can easily be edited and customized, thus can help you save time.
Partner with the Venue
A great way to promote your show is to partner with the venue where you’re going to host it. Ask them to promote your show on their social media pages. Since the partnership can be beneficial for everyone, most venue operators will be willing to lend a helping hand.
They can promote it by sharing your promotional material, backstage videos, and more. Moreover, they can even stream it live on their page. The idea is to reach as many people as possible, so don’t hesitate to ask them to step in.
Create a compelling pitch and explain how it could help them. You could offer to hold more events if this turns out to be a success or plug their venue at your future events. In some cases, offering a share of the gate revenue might work as well.
Find a Listings Website
Listings are a way for people to browse through events, specifically open mic night events near them.
Some listings websites offer ‘self-service’, where event hosts can enlist their own open mic night for people to discover. Provide the required details and write a kickass bio to get people interested.
Websites like OpenMikes can even help you appear on Google without having a dedicated site.
This is all you need to know to promote your open mic night online. Start by creating a solid social media presence and populating your graphics so more people take notice of your show.
It might also be a good idea to spend a little on advertising and influencer marketing. Popular people can help you reach a wider audience.
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