MTV has been doing a good job of covering all things Lolla this weekend. They even did a dope little segment on Naledge and Double O at the giant Adidas shoebox store backstage at Lollapalooza. Big shouts to Jon Wexler w/ Adidas!
Like any rap act with respect for the old school, Naledge and Double-O love Adidas. Ever since Run-DMC immortalized the shoes with “My Adidas,” the shoes have been synonymous with rap fashion and attitude. When we told Kidz in the Hall that Adidas had a giant shoe box here on the grounds of Lollapalooza that shows off the latest in the Adidas MEGA line, they didn’t hesitate to take us on a guided tour through the facility.