Sometimes you’re just chillin, looking at Twitter, and you catch a surprise. Surprises are always welcome over here, but they typically lack in quality. My surprise last night, however, was quite the opposite. It was this great new video/song from rising Chicago artist, “Fadah,” who is officially the first person I’ve heard turn the term “Merch” into a dope song. It took a while, but Fadah pulled it off.
But seriously, this record is dope. I haven’t been able to get the hook out of my head after watching the :30 clip I saw on Twitter last night. It’s an earworm, and he’s got one. I can merch that. I’m doing so by posting the video for all of you to see. Watch it and then let’s talk “Merch.” You’ll be pleasantly surprised.