Humble Beast season is upon us, and Herbo just took to XXL to drop the official cover art as well as the first single + video from the project, “Red Snow.” We don’t know the hard release date of Herb’s debut album, but we’ve been told that it’s coming this summer. How soon? Sooner than you think.
The lead track, “Red Snow,” is powerful, potent, and a vivid description of life on the streets of Chicago. Herb pulls no punches, and the truth hurts. Don’t shoot the messenger.
The video was directed by Machine Entertainment and Gravitii Films, while the track was produced by C-Sick. As I’ve told you countless times, Herb makes the best videos — arguably better than any other indie outfit out there. “Red Snow” is no exception. You can now watch it below.