If you’re pushing a product and you want it to be perceived as cool, then there’s no doubt you’d like to pair up with Lupe Fiasco. Well, Vans OTW did just that for 2012 as they’ve named Wasalu their new brand ambassador.
Vans has enlisted the services of Lupe Fiasco for a collection of more casual kicks for its Spring 2012 OTW drop. The sneakers feature a more overall lifestyle feel that resembles that of the brand Gourmet. Minimal branding, clean cuts, and monochromatic uppers characterize the Lupe-collaborated series, as they will be available sometime next year.