Created by 180LA & Directed by Stacy Wall.
The D. Rose 4 campaign is now in full swing, with the shoes landing in stores next week. Today, adidas kicks off their “Basketball is Everything” ad roll-out with the first spot which features Derrick ready to trade it all simply for the love of basketball. The spot features a handful of artists as well, with Common, 2 Chainz and Big Sean making appearances. I know you’re thinking “Dom Kennedy, why is Dom Kennedy here?” Well, Dom is actually one of Derrick’s emcees. Dope, right?
D Rose reminds us that if you took away the money, the fame, lifestyle or the flash. He would still have everything. Basketball is everything.