Directed by Asa Davis. Produced by Alex Isaak.
Something new from Noelz, with Sunni aiding and assisting. Nothing bitter about this one.
The video for “Bittersweet” captures silhouettes of Noelz rapping with viscous, cephalopod-like liquid smoke rising in the background, juxtaposed with scenes of a beautiful woman frustrated by her self-inflected pressures to be perfect. “It’s like Black Swan,” Noelz explains. “There’s so much pressure for her to be good in other people’s eyes that she can’t even focus on her own comfort.”