I’ve said it a few times now, so I won’t beat a dead horse, but I absolutely love the marketing rollout for Common’s new album, Nobody’s Smiling. I think the multiple covers idea has been genius, and it’s great seeing Herb, Louie, Dreezy, Bibby, etc’s face plastered all over the city on the alternate covers. Very unique promo.
Well, now Def Jam has made it even more unique with a new site which allows you to make your own personalized cover of Nobody’s Smiling. If you were really ambitious, you’d make your own cover, print out posters and hang them around the city. Do it now. No seriously, go make your cover now.
http://www.pinterest.com/pin/364299057331054198/
Diggin the cover art. Common brings classics, cant wait.