Today, Adidas released their new “What’s In A Number” Derrick Rose campaign, featuring Derrick back on his home turf of Englewood. This very dope spot features the very dope backdrop of Big Sean’s “I Do It”, which, as you know, was produced by two of Chicago’s greatest producers, No I.D. and The Legendary Traxster. Talk about a Chicago extension.
The spot makes its television debut tonight during the OKC/Dallas Western Conference Finals game, and will run throughout the rest of the series.