Sick of WTT content yet?
Understandable if so, but this figure right here is nothing to sneeze at. Billboard.com is reporting that the duos collaborative album has broken an iTunes sales record, pushing around 290k copies digitally in one week.
Sources say Jay-Z and Kanye West’s “Watch the Throne” broke the U.S. iTunes Store’s one-week sales record last week when it sold nearly 290,000 downloads via the retailer through Sunday night (Aug. 14).
The set was exclusively available through iTunes from Aug. 8-11 before going on sale at all digital and physical retailers on Friday, Aug. 12.
“Watch the Throne” surpasses the previous one-week iTunes record, set when Coldplay’s 2008 album “Viva La Vida Or Death and All His Friends” shifted 282,000 in its first week. (The album sold 288,000 total downloads in its first week, including sales from all other retailers.)
“Watch the Throne’s” overall official first-week sales — digital and physical combined — will be released by Nielsen SoundScan on Wednesday morning. Currently, it’s looking to debut at No. 1 on the Billboard 200 chart with around the 410,000-450,000. That’s a downgrade from the 500,000-start that some industry pundits had predicted.