Lauren Black, manager of LDRSkate, adds that even though the layout of the store might be similar and they are the sister store of Leaders, they do still have their own identity.
“We definitely try to hold ourselves up to the same high standards and believing in the same concepts. With the brands we carry, whether it be hardware or decks we try to get the best product. For example, Reds bearings are some of the best bearings you can get because they don’t use the standard bearing scale to create their bearings. They’re on a completely different standard. We really try to make sure we got good product in here and not just output,” says Lauren.
If you’ve been following Leaders for the past 10 years, you know that they’re no strangers to carrying the best lines on the market. Back when the uniform of choice was throwback jerseys, oversized white tees, a loose fitting pair of jeans, and a crispy pair of Air Forces Ones, Leaders began selling brands such as Triko, 10 Deep, and even Miskeen before the company went all “urban apparel” on us. The streetwear culture and skate world have always been somewhat interconnected in years past. Even with the likes of people like Lil Wayne recently hopping on the skate bandwagon, the culture still seems to remain true to itself regardless of who’s in the spotlight at the time.
“If anything I think the whole streetwear movement is retracting back to its source with that being skate. If you think of any original streetwear brands you think of Stussy, The Hundreds, Supreme. Those are all skate brands so if anything it’s just getting back to its origins with skate. Skate is definitely becoming more acceptable in urban society. Like even before Lil Wayne, I feel like we wouldn’t have had a Lil Wayne without a Stevie Williams. We wouldn’t have a Stevie Williams without a Kareem Campbell. It’s just the matter of people being devoted to it.”
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