Continuing The Return Of D Rose campaign, adidas Basketball debuts the “Wake Up” TV advertisement. The TV spot will begin airing next week alongside the release of the D Rose Signature Collection and the D Rose 3 basketball shoe on October 4th. The commercial was filmed in a few Chicagoland locations including the Lake Street Bridge and a few South Side neighborhoods.
“Wake-Up” captures the time-stopping shock and disbelief felt by fans across Chicago as their favorite son’s season came to an end. Then, inspired by Derrick’s intense, focused workouts and determination, and coupled with gritty, authentic sounds from the Windy City, fans wake up and come back to life. The spot ends with Derrick walking through the player’s tunnel at a frenzied Chicago Bulls home game at the United Center to build anticipation and excitement for his return.
The spot showcases that every step Rose takes toward recovery isn’t just bringing him back, it’s bringing all fans back.