How to Create a Better Distribution Plan to Get Your Content Seen

Chris Taylor

People are talking about Web3. Is it the Internet of the future or just a buzzword?

 

Web3, short for web 3.0, is a vision of the future of the Internet in which people operate on decentralized, quasi-anonymous platforms, rather than depend on tech giants like Google, Facebook and Twitter, more info on web3.

There’s a buzzword that tech, crypto and venture-capital types have become infatuated with lately. Conversations are now peppered with it, and you’re not serious about the future until you add it to your Twitter bio: Web3.

It’s an umbrella term for disparate ideas all pointing in the direction of eliminating the big middlemen on the internet. In this new era, navigating the web no longer means logging onto the likes of Facebook, Google or Twitter.

Think of it this way: The nascent days of the Internet in the 1990s were Web 1.0. The web was seen as a way to democratize access to information, but there weren’t great ways of navigating it beyond going to your friend’s GeoCities page. It was pretty disorganized and overwhelming.

Then came Web 2.0 starting in the mid-2000s. Platforms like Google, Amazon, Facebook and Twitter emerged to bring order to the Internet by making it easy to connect and transact online. Critics say over time those companies amassed too much power.

Web3 is about grabbing some of the power back.

 

“There’s a small group of companies that own all this stuff, and then there’s us who use it, and despite the fact that we contribute to the success of these platforms, we don’t have anything to show for it,” said Mat Dryhurst, a Berlin-based artist and researcher who teaches classes at New York University on the future of the internet.

And so, the answer, according to Dryhurst and other Web3 fans, is an iteration of the internet where new social networks, search engines and marketplaces crop up that have no company overlords.

Instead, they are decentralized, built upon a system known as the blockchain, which already undergirds Bitcoin and other cryptocurrencies. Imagine it as a kind of bookkeeping where many computers at once host data that’s searchable by anyone. It’s operated by users collectively, rather than a corporation. People are given “tokens” for participating. The tokens can be used to vote on decisions, and even accrue real value.

 
 

Right now, the idea of the entire Internet reinventing may sound like some far-away digital utopia. But Web3 is driving new conversations — and generating lots of new money, particularly from crypto investors.

‘At first baffling,’ but Web3 is growing more mainstream and tech companies are taking note

The Web3 movement has been helped along by the rise of NFTs, or non-fungible tokens, which are digital collectibles and other online files that can be bought and sold with cryptocurrency. Then there are the publicity stunts. Recently, a group of crypto enthusiasts banded together to attempt to purchase a copy of the U.S. Constitution with digital currency. They organized under the name ConstitutionDAO. (A DAO stands for a decentralized autonomous organization, the name for an online collective of crypto supporters who assemble together collectively in a group governed by blockchains and tokens. It’s very Web3.)

  • Show Comments (0)

Your email address will not be published. Required fields are marked *

comment *

  • name *

  • email *

  • website *

You May Also Like

Why It Is Worth Thinking About Your Super Bowl Bets Now

The 2022 NFL season has officially begun. Excited? You’re not alone. With all the ...

Andrew Barber

Denzel Curry’s ‘Melt My Eyez’ Tour Hits Chicago on September 23rd — tix still available

Denzel Curry’s ‘Melt My Eyez’ Tour with AG Club, Redveil and Playthatboizay hits Chicago’s ...

Andrew Barber

The VIP experience at an online casino

Being a VIP at an online casino entails several perks that directly affect how ...

Andrew Barber