Interview by Leland Bonner (LelandBfresh). Shot and edited by FrameLab Films.
For the third installment of our Getting To Know series, we caught up with the brains behind two of Chicago’s favorite brands: Vita-Morte & dope.boy.magic. You’ve likely spotted Terrell Jones and Joe Freshgoods around the city at various events, but you probably didn’t know that they’re behind some of your most cherished apparel in your closet. From weekly events like Feed The Homies and Project Fun, these two know how to keep the good times rollin’ and keep us fresh at the same damn time (yes, a pun was intended).
In this interview, we get acquainted with both Terrell and Joe. They touch on everything from how they met, how both brands got started, and a few other topics. Tune in above.
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