Video: Lucki Eck$ – Love It

Andrew Barber

Produced & Directed by Plu2o Nash

Alternative Trap dropped back in July, but the legend of the project only continues to grow. As does the reputation of young Lucki. Since its late-July release, the rapper has been courted by record labels and A&Rs alike, and even popped up on Complex’s 25 Artists To Watch list. But today, Lucki takes us even deeper into his world with the visual for “Love It,” one of the stand out records from Alt. Trap. You’re going to love it, trust us. If you don’t pick up on what he’s saying the first go round, you may need to run it back a few times.

If you like what you see/hear, we highly suggest you come out to see Lucki’s first-ever live performance tomorrow night at Reggie’s. Lucki performs alongside Cash Money legend Mannie Fresh, and other Chicago rising stars Giftz and ZMoney. Doors open at 9pm, and tickets are $5 now (with this code). If you don’t grab the $5 tickets online now, you can buy them at the door for $5 before 10pm tomorrow. After 10pm the price jumps to $10.

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