A few weeks back, Dope.Boy.Magic, better known as DBM, pulled off one of the dopest guerilla-style events the Chicago fashion scene has ever scene, with an outdoor fashion show. No permits, no fancy set-up, no pricey runways. Just type-genius grassroots marketing. Fast cars, beautiful women, blunts — you know, all the finer things in life. All set to the backdrop of the cityscape.
Over 200 people showed up via word of mouth RSVPs, and the event went off without a hitch. Did you miss it? Well, we now have the recap video above. As an added bonus, we also have pics of DBM’s spring/summer 2014 collection below, which was shot by the talented TrashHand. Find yourself inside the Winner’s Circle with this latest drop that hits the market at noon today in-store and online.
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