Premiere: Watch Apropos new video for “Simple” produced by Black Noi$e

Hailing from Detroit comes Apropos, one of my favorite rising talents out of the Midwest. He’s linked up with one of my favorite producers, Black Noi$e, another Motor City native, for the new single “Simple.” I think we can all agree that anyone who says R&B is dead can immediately stfu after pressing play on this one.

The first time I heard Apropos, I said to someone “I haven’t heard anyone with a voice like this in a long time,” and that statement is still holds true today. He is a special talent, and this new single/video further proves that. We give him our full stamp of approval over this way, and we can’t wait to hear what’s next from him. Hopefully we get an album this year.

Press play — you won’t be disappointed. Watch the video below.

Full credits:

Starring:
Apropos & Jessica Care Moore

Director, Cinematographer & Editor:
Cy Abdelnour

Co-Director & 1st AC:
Nari Garner

PA’s:
Kierra Cooper
Asia Page