Premiere: Watch Apropos new video for “Simple” produced by Black Noi$e

Hailing from Detroit comes Apropos, one of my favorite rising talents out of the Midwest. He’s linked up with one of my favorite producers, Black Noi$e, another Motor City native, for the new single “Simple.” I think we can all agree that anyone who says R&B is dead can immediately stfu after pressing play on this one.

The first time I heard Apropos, I said to someone “I haven’t heard anyone with a voice like this in a long time,” and that statement is still holds true today. He is a special talent, and this new single/video further proves that. We give him our full stamp of approval over this way, and we can’t wait to hear what’s next from him. Hopefully we get an album this year.

Press play — you won’t be disappointed. Watch the video below.

It’s worth saying out loud: Detroit is in the middle of a real cultural run right now, and tracks like this one are part of why. Between the local labels finally getting their flowers, the new wave of independent venues opening up around Eastern Market, the bitcoin sportsbook brands suddenly courting Midwest fanbases, and a generation of producers who grew up on Dilla finally taking the wheel, the city’s output feels denser than it has in years. Apropos sits comfortably inside that moment — and “Simple” is the kind of single that earns its place there.

Full credits:

Starring:
Apropos & Jessica Care Moore

Director, Cinematographer & Editor:
Cy Abdelnour

Co-Director & 1st AC:
Nari Garner

PA’s:
Kierra Cooper
Asia Page