YP

Chicago

Video: Backwood Jones f/ Assata Jones – I Matter

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Produced by Chigz Music. Directed by Jay Mavaz.

The artist formerly known as YP returns with more meaningful music — stuff that does a lot more than scratch the surface of social issues. Today, he takes a deep look into some of the high profile black men who have been slaughtered at the hands of police officers. Unjustly.

Laquan McDonald. Alton Sterling. Philando Castile. These names are more than just headlines. They had families, friends, children, mothers and fathers. Sometimes the human aspect is forgotten — and Backwood reminds us of this. This is a deeper look into humans lost at the hands of gun violence — from police or otherwise.

This is another great release from YP, who has given us two amazing records this summer alone. Very important stuff. Watch his video, featuring a great hook from ASsata Jones, below.

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Andrew Barber 0

News

Pics: Mano’s “The Hills” 7x Platinum Party @ Lite

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Sunday night, we took to Lite nightclub in celebration of Mano’s “The Hills” (which he produced for The Weeknd) going seven times platinum. Yes, that’s seven million copies sold. It’s still climbing as well, so I won’t be surprised if this single hits 10 million sold when it’s all said and done. Diamond for those in the know.

The party was in conjunction with 3 Deep Chicago’s weekly Live at the Roxy party, and we turned it up a notch this past week. I had the great pleasure of presenting Mano with his plaque, which he touched for the first time on Sunday night. As I’ve mentioned before, my research shows that he, as a producer, has sold more copies of one single than anyone in the history of Chicago — in any genre. That’s major. So it was truly an honor to be the first person to bless him with his plaque.

The event was a star-studded night, with sounds from Boi Jeanius, Mile High and Charles Protege. Vic Mensa, Rockie Fresh, Malik Yusef, YP, Mic Terror, Saint Millie, Gzus Piece, Jon James, VIRU, Project Mayhem, Happy, Papi Beatz, Smoko Ono, Webbie and many other notables were in the house to celebrate. It was a night to remember, and one that was much needed for Chicago. This hardware is further proof that Mano should be one of the most respected producers in the industry.

Check out the full run of shots below, and stay tuned for that Diamond party. Ha!

Photos by Androu De Vera. Shouts to 3 Deep Chicago for everything. Go check out Live at the Roxy each and every Sunday, and head over to their site to learn more.

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Andrew Barber 0

Chicago

Video: YP – Dear Life

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Directed by Jay Mavaz

Wow. If this joint doesn’t hit you in the chest, you may not have a heartbeat.

I’ve known YP for close to 10 years now. He’s been around since the inception of FSD — one of the first artists we really got behind in our early days. He supported us from day one. Literally. He’s one of the most talented and hardest working artists I’ve met during my time — not to mention just a good dude I’ve always enjoyed supporting and keeping in contact with.

His career, like most people in this business, has been a roller coaster. Peaks and valleys. Incredible highs and unbearable lows. He signed a high profile deal with Universal Records in early 2012, just as the Chicago market began to take off in a major way. But this tale didn’t have a storybook ending. Far from it, in fact.

The messed up thing about the music business, is that hardly anyone talks about this losses. The lows don’t exist in public. In this social media era where everyone’s lives are carefully crafted and displayed online, very few people tell you the real. You see the good, but never hear about the bad. Today, however, YP bucks that trend by giving us some truth serum on “Dear Life” — a reflection into his career and what really happened on his journey for the good life. It’s not all glamour and glitz, and all that glitters isn’t gold.

This is probably the most honest record we’ve ever posted on FSD. It’s YP pouring his lifetime in between the paper’s lines. He’s giving you the real. You wanna know what happened in his career, and what got him to this point? Then press play on this record. This is honest, and this is what hip-hop should be. This is subject matter that everyone can relate to. Life isn’t always easy, but just know there are others out there going through the same thing — YP just chose his platform to share his journey. I thank him for that.

I hope you listen. You need to. It’s imperative you do. YP would appreciate it.

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Andrew Barber 0