1. Money
The leading component to being a relevant figure in rap music is having your brand associated with getting money. Unfortunately, this leads to emcees feeling the need do whatever they have to in order to make people believe that they are well–off — even if they aren’t.
A few years ago, I was in the presence of some local emcees that were pretty popular at the time. They had a single on the radio, were shooting videos, and making a legitimate run for some real success in the music industry. As I congratulated them on their new success, I had the pleasure of overhearing their marketing strategies. The first suggestion made by the manager, was to go out and buy a chain. That made a lot of sense to me, mainly because if you want to “get money” you have to look like money. Another suggestion, that was dreamed up as we sat at the table passing weed and drinking beers, was that they start going out to the more popular clubs and buy bottles of champagne.
At that point I’m thinking “what the fuck is going on in the world where people feel the need to buy champagne in front of other people so they’ll support them?” What happened to actually having some dope shit that people will like regardless to how you look or dress? Good thing Craig Mack came out in the 90s, because in this shallow ass era of human behavior, we may have never heard “Flava In Ya Ear.” Bottom line: you can’t get the car, clothes and hoes without at least dropping a down payment.
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The Inconvenient Truth.
Dope article kuz! Truth hands down…
This dude fatboi is the funniest most charismatic nigga in the city somebody give this guy a platform to continue entertain.His fatbie fresh chronicles are more entertaining that %85 of the music posted here…and the nigga can rap
“the incredible stitching on those L.E.P. jackets could only have been done by a Japanese four-year old. Everyone else’s hands are way too big to pull off such craftsmanship.”…this shits hilarious!!!
*Fatboi Fresh Chronicles*
I agree 100% my dude. Dope stuff. Enlighten these fools!
The elements are alive and well but the spotlight is not on them.
My Ninja Crucial axx article !!!! GODD CHIT