Words by Bryant Bowens (@arete88)
Here at FSD, we strive to shed light on the people who make your favorite rapper a cult phenomenon. These are the people behind the scenes– video directors, DJs, and producers. The man behind the man, so to speak. This is another installment of our “Who Shot Ya?” series, where we get the inside stories on the “unsung” heroes in the Chicago industry.
In our fifth installment, we chop it up with TEHO (To Each His Own) Media’s very own, Greg Buissereth. We caught up with the popular videographer to discuss his come up in the Chicago scene, and forthcoming projects with some of the industries most elite. Get the Yellow Tape!
FSD: For those reading up on you for the first time, can you give a rundown of some of your work?
Greg: Basically, over the years I’ve done everything from producing to directing. It’s just been a grind since I started, but I have no regrets, I’ve directed videos for Raekwon, L.E.P. Bogus Boys, French Montana, Common, Pusha T, and CyHi Da Prynce. I’ve also done some work with adidas, Bud Light, @SuperFunParty, LDRS, and also the Cool Kids as well.
FSD: How did you enter to the world of directing?
Greg: It started with me and a buddy of mine wanting to start an online publication. We didn’t feel like re-blogging and ripping content off the web and just reposting it. We were like “Man what’s a way to do original content?” I met a guy by the name of Nick Collins on the blue line one day, and he was already a film major. He basically put me on to equipment, and the people you need for certain things. He helped us out a lot visually.
Eventually, I started going to Leaders a lot, and started to get really cool with Vic Lloyd. So one day Vic suggested I get a camera, and over time I finally got one. I thought, if anything, it just will be a side gig, and I would just let Nick and my partner take care of the business. So Vic is the one who pushed me to be a videographer.
FSD: What intrigued you about the hip-hop scene here in Chicago?
Greg: I really haven’t seen any other genres of music in the city. I know it’s there, but I haven’t ventured into that world. With streetwear, hip-hop is very influential. I basically started off doing lookbooks for streetwear companies. So I guess that’s how I started with hip-hop.
FSD: You’ve worked with some big names in the game ex. Common, Bun B, Pusha T, Wale etc? How was it working with such elite artists?
Greg: It was great, man. I don’t want to go in to detail with the things that went down with certain video shoots– I don’t want to get in trouble! [Laughs.] It was a pleasure though, man. It was interesting working with the dudes from G.O.O.D. Music. Common was a very humble dude. There were a lot of things I’ve learned from him — same with Pusha and CyHi as well.
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Very informative. J liked it