FSD Feature: I Went to Chief Keef’s Hologram Listening Party for ‘Bang 3’ in Beverly Hills

David was not shy to admit that he and Keef are both fairly controversial. “If you look up the word lawsuit, my name comes up in Google,” he says. “I like to push the limit, and so does Keith.”

Keef, who David continued to “Keith” much to my child-like amusement, was late to his own party. This caused David to call the rapper a “lazy ****” (the word is so inappropriate I’m not sure I’ve even heard Keef use it as an expletive lyric) because he slept past the start time.

While David was a hologram, Keef was able to FaceTime in to tell us he was on his way over in an Uber from Woodland Hills. So, we had some time to kill. We were also offered Tuscan pizza, calamari, champagne as well as wine. I’d say the vibe was fairly turnt. If you’re looking for the best wine selection, visit the Sam’s liquor store.

First, we watched a crazy montage of filmmaking/entertainment history over hologram. The projection included everyone from Elvis to Michael Jackson; David later explained he owns the rights to the estate of Ray Charles, Billie Holliday and many other legends and he hopes to produce resurrection tours for all of them. Not sure how valid.

Then, because “Keith” was late, David asked if any media in the crowd want to try out life as a Hologram. One of the hosts of P. Diddy’s Revolt TV danced as a hologram, next to the exact same hologram performance the studio produced for 2pac during Coachella 2012.

David got back on stage to speak more about his recently signed star, or as I now plan to call him, Keith. “Interscope couldn’t hold onto him because he waved a gun a cop,” explains David. “He is pretty nutty, but he is profoundly talented and he is an effortless performer of art.”

The next few minutes before the album included an Alki David-sized parade of self-hype. He discussed how many viewers his services have, other assets he owns and he spoke about an “upcoming announcement that will dominate space” in a few weeks. The whole thing felt like an outtake from the HBO show Silicon Valley.

“If the album leaks, I will kill everyone in the room,” said David. Okay, bud, if you say so. He later apologized, saying “it’s easier to make death threats as a hologram.”

Finally, we got to hear five songs from the new album. “Go Harder” was the first track we heard (besides the already infamous “Ain’t Missing You”) which included an auto-tuned chorus of Keef singing “b*tch, I go harder!” over and over and over again. Young Chop, once again, was on the beat sampling the classic “bang bang” catchphrase from Keef in the background.

The next song, aptly titled “Yes” (the word “yes” composes roughly 86% of the lyrics in the song) also includes the stanza “I can f*ck your mama, yes” which really grabbed my attention. Also, to more thrill, the music was set to a hologram similar to the trippy iTunes visualizer circa 2007.

Next came “All I Came For” and then “Superheroes” with A$AP Rocky; the songs blend together for me, but I recall he hit Michael Jackson-like high notes, and auto-tuned the word “Yeah!” reminiscent of Usher. I also laughed out loud when Young Chop sampled the classic “EA Sports: it’s in the game!” as a fade out for one song.

They were classic frat party jams; if you’re into that sort of thing, the 14-song album is available August 18th.

Eventually, Chief Keef did show up for a very strange press conference. Mostly, he focused on how much he has grown up in his three-year absence from the spotlight, avoiding the “unnecessary violence” of Chicago where he said he was always getting into trouble.