Machine Entertainment Group, the indie Chicago label headed up by Mikkey Halsted and JB, best known for breaking and helping mold G Herbo, has expanded their roster. Already known for their magnificent work with Herbo, the label headed up north — Minnesota to be exact — to ink industry newcomer, SKNY.
I’ve had the pleasure of hearing a slew of SKNY’s new Machine-backed project, and I can attest that this kid has some amazing things in the pipeline. Today, he takes his campaign national with his debut video with the label, “Intro/Welcome Home.” And yes, Machine and their artists continue to bring us top notch, thought-provoking visuals, that trump many of those of their major label contemporaries. It’s a great coming out party, and you can watch it below.
To celebrate SKNY’s signing, we sat down with label boss Mikkey Halsted to get the skinny on SKNY, and the plans for Machine Entertainment Group for 2016 and beyond.
Andrew Barber 0
So can you tell us about your latest signing to Machine?
I’m really excited to announce the signing of SKNY a dope young artist out of Minneapolis. We saw he was a star from jump and he’s a dope song writer so it was a no brainer.
G Herbo is such a marquee act for the label, obviously SKNY must stack up, otherwise he wouldn’t be on the roster…
True, we really hit a home run with Herb being the first artist we ever signed. I don’t compare the two because they’re in totally different lanes but we definitely feel they can both dominate their realms.